UFO (Unbelievably Fresh Opportunities)
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America's "Must Have" Marketing book
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Our Story
The Upside Down UFO, is a unique guide to unconventional marketing strategies, designed to help businesses break free from traditional approaches and rethink their approach. The book offers a fresh perspective on reaching audiences by flipping conventional methods on their head—hence the "Upside Down" concept. By exploring out-of-the-box tactics, it empowers marketers to create memorable campaigns that challenge norms and captivate customers. Packed with actionable insights and real-world examples, the book inspires marketers to embrace risk and drive impactful results in a saturated, competitive market.
Testimonials
What they are saying about the Upside Down UFO
George Harris has produced a remarkable volume. The Upside-Down UFO masquerades as a marketing book and turns out to be a guide for one's life. When he says, “dream your dream,” he's talking about life choices as well as business decisions. The chapter on “words matter” is particularly instructive. If you want to communicate: “humanize it, keep it simple, and don't use big words.” His admonishment to “never give up” is a clear call to lead your life with purpose and persistence. George's thoughts on crisis management should be incorporated into every business curriculum. I’m going to enjoy my next glass of Alien Tequila (George's invention) with renewed pleasure.
Jeffrey Cummings MD ScD (HC)
Director of the Chambers-Grundy Center for Transformative Neuroscience
Kirk Kerkorian School of Medicine
University of Nevada Las Vegas
George Harris is a Marketing Genius. His methods are unorthodox, but he always comes out on top. He doesn't think outside the box: He redesigns the box.
Richard Marcinko
First Commander, Seal Team Six
"Reading Upside Down UFO by George E. Harris felt like sitting across from a mentor who genuinely wants to see you succeed — not just in business, but in life. As a woman navigating the complexities of entrepreneurship and leadership, I found the 'Words Matter' chapter especially powerful. Harris doesn’t just preach positivity; he shows how the language we use—internally and externally—can shape our confidence, our brand, and our results. It reminded me that the stories we tell ourselves are often more powerful than the strategies we follow. This book is a bold, unconventional take on marketing, but what sets it apart is its heart. It’s a call to believe in your own vision, even when it doesn’t fit the mold. And as a woman who's constantly balancing logic and instinct in business, that message deeply resonated with me."
— Elizabeth Martin., Brand Strategist for the kids brain
"As a young entrepreneur just starting out, Upside Down UFO completely flipped my mindset. Chapter 11, 'Never Give Up – Marketing Is Everything,' hit me like a wake-up call. Mr. Harris doesn't sugarcoat the grind — he highlights how marketing isn’t just a business function, it’s your voice, your mission, and your power. His message about believing in yourself even when the world doesn’t quite get your vision felt personal. It reminded me that the hustle is worth it, especially when you learn how to market with authenticity and boldness. This book is now my go-to guide when I’m feeling stuck or second-guessing myself. Every young entrepreneur should read it."
Rich Johnson., 22, Startup Founder of Bikeit
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